Infor
A brand refresh to help elevate brand presence as a leading industry-specific Cloud ERP software company.
Infor collaborated with Wunderman Thompson and Superunion for an enterprise brand refresh, enhancing the brand’s aesthetics with new elements like 3D backgrounds, charts, a simplified color palette, and a fresh photography style.
As the Senior Designer, I redesigned landing pages, campaign ads, social graphics, and marketing materials to align with the updated brand. I also created new 3D graphics and design templates to streamline outputs for the design and global marketing teams.
Projects
Web design, digital marketing, social media, collateral, events/tradeshows, video/animation storyboard
Role
Senior Designer at Infor
Collaborations
Terra Hughes, Janice Kim, Luis Garcia, Gabrielle Dewey
The brand must emphasize its industry-specific innovation. Infor’s products are tailored for sectors like manufacturing, distribution, fashion, and healthcare. In design deliverables, every photograph, icon, product shot, and graphic element is meticulously selected to resonate with target customers in these industries.
